G2 Vendor Directory

Piano Analytics vs. Supermetrics

A side-by-side comparison based on G2 review data.

MetricPiano Analytics

by Piano

Supermetrics

by Supermetrics

Overall rating4.44.4
Review count44824
Ease of use8.28.4
Ease of setup7.48.4
Quality of support9.18.1
Meets requirements9.18.7
NPS65.90909158.506732
Small Business13.6%55.5%
Mid-Market54.5%35.1%
Enterprise31.8%9.4%
Total page views4651,601
Total LLM citations2,13114,109

Piano Analytics

Piano Analytics is an enterprise digital analytics platform that gives every team, not just analysts, complete and unsampled data across web, mobile, IoT, and offline channels, without writing a line of SQL. Banking, media, retail, and aviation companies, including Rabobank, BBC, Le Monde, AXA, and SBB, run on Piano Analytics to grow subscription revenue, personalize customer journeys, and prepare their data for AI. That combination of complete data and self-service access is what makes Piano Analytics a customer intelligence platform as much as an analytics one.

Pros

  • Analytics
  • Powerful Tools
  • Insights
  • Helpful
  • Ease of Use
  • Intuitive

Supermetrics

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth.

Pros

  • Ease of Use
  • Integrations
  • Easy Integrations
  • Customer Support
  • Time-saving
  • Connectors