G2 Vendor Directory

Piano Analytics vs. Exatom

A side-by-side comparison based on G2 review data.

MetricPiano Analytics

by Piano

Exatom

by Exatom

Overall rating4.44.7
Review count4446
Ease of use8.28.9
Ease of setup7.49.0
Quality of support9.19.8
Meets requirements9.19.3
NPS65.90909179.545455
Small Business13.6%31.1%
Mid-Market54.5%48.9%
Enterprise31.8%20.0%
Total page views465241
Total LLM citations2,131123

Piano Analytics

Piano Analytics is an enterprise digital analytics platform that gives every team, not just analysts, complete and unsampled data across web, mobile, IoT, and offline channels, without writing a line of SQL. Banking, media, retail, and aviation companies, including Rabobank, BBC, Le Monde, AXA, and SBB, run on Piano Analytics to grow subscription revenue, personalize customer journeys, and prepare their data for AI. That combination of complete data and self-service access is what makes Piano Analytics a customer intelligence platform as much as an analytics one.

Pros

  • Analytics
  • Powerful Tools
  • Insights
  • Helpful
  • Ease of Use
  • Intuitive

Exatom

Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI. FORM ANALYTICS | REAL-TIME MONITORING | SMART TOOLTIPS | ABANDONMENT RECOVERY | CONSULTANCY Exatom helps you turn more visitors into leads and sales. By revealing exactly why users abandon your web forms and check-outs—and what to do about it. Most marketers focus all their effort on getting traffic to forms. But they overlook the moment that matters most: the form itself. That’s where most conversions are lost.

Pros

  • Helpful
  • Insights
  • Ease of Use
  • Analytics
  • Conversion Optimization
  • Customer Support