Pentagram vs. Focus Lab
A side-by-side comparison based on G2 review data.
| Metric | Pentagram | Focus Lab |
|---|---|---|
| Overall rating | 4.5 | 4.9 |
| Review count | 16 | 44 |
| Ease of use | 0.0 | 0.0 |
| Ease of setup | 0.0 | 0.0 |
| Quality of support | 0.0 | 0.0 |
| Meets requirements | 0.0 | 0.0 |
| NPS | 75 | 97.727273 |
| Small Business | 50.0% | 39.4% |
| Mid-Market | 37.5% | 54.5% |
| Enterprise | 12.5% | 6.1% |
| Total page views | 202 | 688 |
| Total LLM citations | 995 | 3,262 |
Pentagram
Pentagram is the worlds largest independent design consultancy.
Focus Lab
Focus Lab is a global brand agency helping B2B tech and manufacturing companies solve complex brand challenges with clarity, strategy, and world-class creative. Since 2010, we’ve partnered with 600+ organizations — from early-stage startups to enterprise teams navigating rebrands, M&A, and IPO moments. Our portfolio includes brands like Marketo, LaunchDarkly, Frame.io, Braze, Crossbeam, Deputy, Outreach, Salesloft, Adobe, and Udacity. Our retainer-based projects feature weekly deliverables, transparent communication, and an expert brand team built for the unique demands of B2B.
- Branding
- Design Creativity
- Partnership
- Communication
- Collaboration
- Understanding