Pearl Diver vs. Factors.AI

Clicks aren't customers. Target real buyers that convert. Pearl Diver taps into powerful buyer signals beyond the ad platforms you currently rely on, revealing high-intent buyers actively searching for solutions like yours, eliminating guesswork, reducing wasted spend, and significantly boosting your ROI. Intent data revolutionizes audience targeting by identifying real-time behaviors of prospects actively searching for solutions like yours from outside of the ad platforms walled gardens. Invest in outcomes, not just software.

Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns.