G2 Vendor Directory

Paladin vs. Roster

A side-by-side comparison based on G2 review data.

MetricPaladin

by Paladin Software

Roster

by Roster

Overall rating4.54.5
Review count1066
Ease of use8.79.0
Ease of setup9.78.4
Quality of support8.99.5
Meets requirements8.78.8
NPS7064.615385
Small Business90.0%82.3%
Mid-Market0.0%16.1%
Enterprise10.0%1.6%
Total page views461403
Total LLM citations4,950786

Paladin

Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://paladinsoftware.com.

Pros

    Roster

    Turn your biggest fans into a word-of-mouth sales channel — ambassadors, affiliates & creators. Roster turns customers who love you into ambassadors, affiliates, creators — all in one platform built for Shopify. Recruit from your own buyers, launch campaigns that generate authentic UGC, and auto-issue Smart Links and leak-proof discount codes. Product seeding fulfills thru Shopify, automated payouts with 1099 handling, and every sale is tracked back to the ambassador who drove it. Scale word-of-mouth without the manual work and media spend — or the commission of a creator marketplace. 1.

    Pros

    • Ease of Use
    • Customer Support
    • Easy Setup
    • Helpful
    • Communication
    • Time-saving