Paddle Retain vs. CWILL

Paddle Retain (formerly ProfitWell Retain) is the best-in-class churn software that helps subscription companies reduce churn and improve customer retention, automatically. Sellers choose Paddle Retain because it is fully localized, completely white-labeled, and our churn programs are based on millions of data points collected over thousands of transactions.

CWILL Post-Purchase & Retention Suite is built for Shopify & DTC brands. We help merchants reduce support tickets, recover lost revenue from returns, and turn one-time buyers into repeat customers with purpose-built tools for every touchpoint after the sale. Our integrated suite includes order tracking, returns & exchanges, shipping protection, customer reviews, loyalty & referrals, AI customer support, email marketing, and SEO, helping brands create seamless post-purchase experiences, strengthen customer relationships, and drive long-term growth.