G2 Vendor Directory

Owler vs. Metadata.io

A side-by-side comparison based on G2 review data.

MetricOwler

by Meltwater

Metadata.io

by Metadata

Overall rating4.34.6
Review count484300
Ease of use9.18.8
Ease of setup9.48.7
Quality of support8.89.6
Meets requirements8.69.0
NPS51.6736476.791809
Small Business38.0%19.1%
Mid-Market35.1%66.6%
Enterprise26.8%14.4%
Total page views4511,455
Total LLM citations5,2197,785

Owler

Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

Pros

  • Ease of Use
  • Easy Implementation
  • Easy Setup
  • Automation
  • Insights Value
  • Data Accuracy

Metadata.io

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue.

Pros

  • Automation
  • Efficiency
  • Ease of Use
  • Time-saving
  • Campaign Management
  • Audience Targeting