G2 Vendor Directory

Owler vs. Instantly

A side-by-side comparison based on G2 review data.

MetricOwler

by Meltwater

Instantly

by Instantly

Overall rating4.34.8
Review count4844,161
Ease of use9.19.5
Ease of setup9.49.3
Quality of support8.89.6
Meets requirements8.69.4
NPS51.6736489.956647
Small Business38.0%94.8%
Mid-Market35.1%5.0%
Enterprise26.8%0.2%
Total page views45116,431
Total LLM citations5,21992,605

Owler

Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

Pros

  • Ease of Use
  • Easy Implementation
  • Easy Setup
  • Automation
  • Insights Value
  • Data Accuracy

Instantly

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.

Pros

  • Ease of Use
  • Helpful
  • Customer Support
  • Time-saving
  • Easy Setup
  • Features