G2 Vendor Directory

Owler vs. GTM Studio - Powered by ZoomInfo

A side-by-side comparison based on G2 review data.

MetricOwler

by Meltwater

GTM Studio - Powered by ZoomInfo

by ZoomInfo

Overall rating4.34.5
Review count4843,513
Ease of use9.19.0
Ease of setup9.48.8
Quality of support8.89.0
Meets requirements8.69.1
NPS51.6736466.696113
Small Business38.0%12.8%
Mid-Market35.1%63.2%
Enterprise26.8%24.0%
Total page views4511,914
Total LLM citations5,2194,669

Owler

Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

Pros

  • Ease of Use
  • Easy Implementation
  • Easy Setup
  • Automation
  • Insights Value
  • Data Accuracy

GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market.

Pros

  • Features
  • Lead Generation
  • Ease of Use
  • Data Accuracy
  • Data Quality
  • Intent Data