G2 Vendor Directory

Owler vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricOwler

by Meltwater

Apollo.io

by Apollo.io

Overall rating4.34.7
Review count4849,851
Ease of use9.19.2
Ease of setup9.49.0
Quality of support8.88.9
Meets requirements8.69.2
NPS51.6736483.992806
Small Business38.0%66.9%
Mid-Market35.1%28.4%
Enterprise26.8%4.7%
Total page views45126,360
Total LLM citations5,219186,531

Owler

Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

Pros

  • Ease of Use
  • Easy Implementation
  • Easy Setup
  • Automation
  • Insights Value
  • Data Accuracy

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

Pros

  • Ease of Use
  • Lead Generation
  • Features
  • Helpful
  • Time-saving
  • Automation