G2 Vendor Directory

Outbrain Direct Response by Teads vs. Tie

A side-by-side comparison based on G2 review data.

MetricOutbrain Direct Response by Teads

by Teads

Tie

by Tie

Overall rating3.44.8
Review count9147
Ease of use8.19.3
Ease of setup7.89.1
Quality of support7.19.9
Meets requirements7.59.5
NPS-8.88888991.489362
Small Business39.6%67.4%
Mid-Market53.8%32.6%
Enterprise6.6%0.0%
Total page views212558
Total LLM citations496722

Outbrain Direct Response by Teads

Outbrain Direct Response (ODR) by Teads is a performance solution designed to help marketers achieve stronger ROI. Built on years of performance expertise, ODR combines unique reach with deep contextual insights and predictive AI to drive measurable outcomes at scale.

Pros

    Tie

    Tie is the Shopper Intelligence Platform for B2C ecommerce, the AI data layer that recognizes who shoppers are, what they want, and when they're ready to engage. Built on a market-leading identity graph, Tie makes Klaviyo, Shopify, and the rest of the marketing stack smarter without replacing any of it. Volume-based retention marketing is breaking down. Inboxes are saturated, ESPs alone recognize less than 10% of website traffic, and past engagement is a poor predictor of what a shopper does next.

    Pros

    • Helpful
    • Customer Support
    • Ease of Use
    • Insights
    • Setup Ease
    • Targeting