Oracle Social Cloud vs. Iconosquare

Oracle Social Cloud’s intuitive analytics tools empower marketers to discover, analyze and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. A unified listening, analytics and engagement application helps marketers measure social success and connect social analytics with business KPI. The Social Cloud platform offers an API layer to deliver social data and functionality into existing technology stacks including Oracle Customer Experience Cloud and Marketing Cloud.

Iconosquare: Analytics-first social media management Iconosquare is an analytics-first social media management platform that helps marketers, brands and agencies plan, publish, analyze and optimize their social media activity from one place. Combining advanced analytics, automated reporting, content scheduling, competitor benchmarking and team collaboration tools, Iconosquare turns social media data into actionable insights to help you make smarter decisions and prove your impact.