G2 Vendor Directory

Oracle Responsys vs. Appcues

A side-by-side comparison based on G2 review data.

MetricOracle Responsys

by Oracle

Appcues

by Appcues

Overall rating3.94.6
Review count130359
Ease of use7.28.8
Ease of setup6.48.6
Quality of support7.09.3
Meets requirements8.28.8
NPS22.83464675.418994
Small Business14.2%32.9%
Mid-Market46.5%58.7%
Enterprise39.4%8.4%
Total page views2821,312
Total LLM citations1,1197,926

Oracle Responsys

Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

Pros

  • Ease of Use
  • Easy Setup
  • Integrations
  • Flexibility
  • Automation Efficiency
  • Efficiency Improvement

Appcues

Appcues is a customer engagement platform that turns your product into the best place to reach, encourage, and engage your customers. Marketing and product teams use Appcues to publish dynamic content, surveys and multi-step guides without ongoing engineering resources. Most in-app tools focus solely on onboarding new users. Appcues runs campaigns across the full customer lifecycle: helping you build awareness of new features, drive adoption, encourage advocacy, and inform what you build next, all through targeted in-app messaging.

Pros

  • Ease of Use
  • Easy Setup
  • Easy Creation
  • Customer Support
  • Intuitive
  • Personalization