Oracle Content Marketing vs. PathFactory

Oracle Content Marketing, formerly Compendium, is a content marketing platform that allows you to create brand equity through compelling content, placed across multiple channels cost-efficiently, and into the minds of the audience members you want to reach.

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time.  Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you'll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster.