G2 Vendor Directory

Optinly vs. Sumo

A side-by-side comparison based on G2 review data.

MetricOptinly

by GoZen Technologies

Sumo

by Sumo

Overall rating4.44.0
Review count8455
Ease of use9.28.4
Ease of setup9.28.3
Quality of support9.38.1
Meets requirements9.38.4
NPS72.61904830.909091
Small Business100.0%65.5%
Mid-Market0.0%25.5%
Enterprise0.0%9.1%
Total page views40122
Total LLM citations15512

Optinly

Optinly is a popup builder designed to help businesses engage website visitors and boost conversions without requiring design or development expertise. By offering a range of customizable popup types and advanced targeting options, Optinly enables users to create personalized campaigns that align with specific marketing goals, such as growing email lists, increasing sales, and reducing cart abandonment.

Pros

  • Ease of Use
  • Easy Setup
  • Reporting
  • Intuitive
  • Email Marketing
  • Templates

Sumo

Sumo takes the guesswork out of growing your eCommerce business. We help you get more customers and convert website visitors into lifetime buyers — automatically. Today, the Sumo tools are used by 800,000 of the world's most successful websites and businesses including Bulletproof Coffee, Rhone, and Tony Robbins. Try out the tools for free, and see how they can help your site grow.

Pros