G2 Vendor Directory

Optinly vs. Popupsmart

A side-by-side comparison based on G2 review data.

MetricOptinly

by GoZen Technologies

Popupsmart

by Popupsmart

Overall rating4.44.5
Review count84141
Ease of use9.29.2
Ease of setup9.29.3
Quality of support9.39.2
Meets requirements9.39.0
NPS72.61904866.428571
Small Business100.0%84.0%
Mid-Market0.0%13.7%
Enterprise0.0%2.3%
Total page views401,275
Total LLM citations152,847

Optinly

Optinly is a popup builder designed to help businesses engage website visitors and boost conversions without requiring design or development expertise. By offering a range of customizable popup types and advanced targeting options, Optinly enables users to create personalized campaigns that align with specific marketing goals, such as growing email lists, increasing sales, and reducing cart abandonment.

Pros

  • Ease of Use
  • Easy Setup
  • Reporting
  • Intuitive
  • Email Marketing
  • Templates

Popupsmart

Popupsmart is a simple popup builder that helps businesses turn website traffic into revenue and leads—fast. In minutes, you can launch high-converting popups, bars, and embedded campaigns to grow your email list, reduce cart abandonment, promote offers, collect feedback, and guide visitors to take action.

Pros

  • Ease of Use
  • Easy Setup
  • Integrations
  • Audience Growth
  • Intuitive
  • Effectiveness