G2 Vendor Directory

Optimizely Content Management System vs. Umbraco

A side-by-side comparison based on G2 review data.

MetricOptimizely Content Management System

by Optimizely

Umbraco

by Umbraco

Overall rating4.04.5
Review count2041,080
Ease of use8.29.0
Ease of setup7.78.8
Quality of support8.18.5
Meets requirements8.48.9
NPS39.57219362.415459
Small Business17.7%52.1%
Mid-Market48.8%35.2%
Enterprise33.5%12.7%
Total page views5441,396
Total LLM citations4,1726,036

Optimizely Content Management System

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are.

Pros

  • Flexibility
  • Features
  • Ease of Use
  • Content Management
  • Customizability
  • Integrations

Umbraco

Umbraco is a leading open-source .NET Core CMS with over 700,000 active installs worldwide and a vibrant community of over 220,000 members. Since its inception on February 16, 2005, Umbraco has remained an open-source project backed by a dedicated commercial company. At Umbraco, we pride ourselves on staying at the forefront of technology. Our alignment with Microsoft’s .NET release schedule ensures that Umbraco is always up-to-date with the latest .NET version. Umbraco CMS offers unparalleled flexibility, giving you full control over your website and its features.

Pros

  • Ease of Use
  • Content Management
  • Intuitive
  • Features
  • Customizability
  • Customization