G2 Vendor Directory

Optimizely Content Management System vs. Craft CMS

A side-by-side comparison based on G2 review data.

MetricOptimizely Content Management System

by Optimizely

Craft CMS

by Pixel & Tonic

Overall rating4.04.2
Review count20450
Ease of use8.28.5
Ease of setup7.77.8
Quality of support8.18.5
Meets requirements8.48.8
NPS39.57219339.583333
Small Business17.7%55.1%
Mid-Market48.8%36.7%
Enterprise33.5%8.2%
Total page views544224
Total LLM citations4,1721,953

Optimizely Content Management System

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are.

Pros

  • Flexibility
  • Features
  • Ease of Use
  • Content Management
  • Customizability
  • Integrations

Craft CMS

Craft CMS is a focused content management system for developers, designers, and web professionals that blends flexibility, power, and ease of use for clients.

Pros