Optimal vs. Great Question
A side-by-side comparison based on G2 review data.
| Metric | Optimal | Great Question |
|---|---|---|
| Overall rating | 4.4 | 4.7 |
| Review count | 72 | 23 |
| Ease of use | 9.0 | 9.0 |
| Ease of setup | 9.0 | 9.1 |
| Quality of support | 8.7 | 9.8 |
| Meets requirements | 8.5 | 9.1 |
| NPS | 61.111111 | 85.714286 |
| Small Business | 22.4% | 17.4% |
| Mid-Market | 38.8% | 56.5% |
| Enterprise | 38.8% | 26.1% |
| Total page views | 509 | 296 |
| Total LLM citations | 1,121 | 1,622 |
Optimal
Optimal is a comprehensive user insights platform designed to support user research across the entire product development process. Tailored for enterprise organizations, Optimal helps teams make informed product decisions by connecting directly with users, from early discovery and concept validation to usability testing and post-launch optimization. The platform is particularly effective for cross-functional teams seeking to reduce development risk, align stakeholders, and deliver user-centered experiences at scale.
- Ease of Use
- Features
- Analytics
- Analysis Efficiency
- Easy Setup
- Survey Management
Great Question
Great Question is the agentic UX research platform, used by teams at Brex and Canva. Recruit participants, run interviews and surveys, test prototypes, and share what you learn as video clips, without paying separately for a recruitment tool, a testing tool, and a repository. Anyone on your team can run a study inside the templates and guardrails you set, so straightforward research doesn't queue behind the research team and the complex work still comes to you. The Great Question MCP puts that in your AI tools.
- Ease of Use
- Features
- Rewards System
- Easy Setup
- Interviews
- Integrations