G2 Vendor Directory

OPAL-Marketing vs. Smartling

A side-by-side comparison based on G2 review data.

MetricOPAL-Marketing

by Cloudwords

Smartling

by Smartling

Overall rating4.34.4
Review count16709
Ease of use9.38.8
Ease of setup9.08.9
Quality of support8.99.1
Meets requirements9.58.9
NPS5060.986547
Small Business13.3%49.0%
Mid-Market20.0%29.1%
Enterprise66.7%21.9%
Total page views301,671
Total LLM citations814,394

OPAL-Marketing

OPAL Marketing lets you translate anything faster and better.

Pros

    Smartling

    Smartling is the AI Translation Platform that helps companies grow globally, faster. Recognized as the #1 translation management system (TMS), #1 website translation tool, and leading localization services provider (LSP) by G2 users and CSA Research, Smartling is built on a simple belief: translation should be always-on AI infrastructure, not a project-based afterthought. With 12 billion words translated annually, Smartling delivers an average turnaround of 1.3 days—10x faster than traditional LSP approaches—while reducing cost per word by up to 60%.

    Pros

    • Ease of Use
    • Features
    • Helpful
    • Intuitive
    • Customer Support
    • User Interface