G2 Vendor Directory

NVivo vs. Graze.ai

A side-by-side comparison based on G2 review data.

MetricNVivo

by Lumivero

Graze.ai

by Graze.ai

Overall rating4.04.8
Review count14611
Ease of use8.09.2
Ease of setup7.79.5
Quality of support8.09.1
Meets requirements8.710.0
NPS31.690141100
Small Business47.6%45.5%
Mid-Market19.3%9.1%
Enterprise33.1%45.5%
Total page views49870
Total LLM citations3,48522

NVivo

NVivo is the leading qualitative and mixed-methods analysis solution, available in two offerings: NVivo AI Cloud is the new AI-native, cloud-based solution powered by AURA (AI Unified Research Assistant). It guides researchers through project setup, literature search, AI-assisted coding, and grounded analysis—weaving AI assistance into the core workflow from the start. Every AI-generated insight includes a transparent audit trail linking back to source data with human approval gates, ensuring findings are defensible and withstand peer review.

Pros

  • Ease of Use
  • Efficiency Improvement
  • Insights
  • Useful
  • Visualization
  • Analytics

Graze.ai

Graze.ai uses Large Language Models to research and uncover hard-to-find signals. Find signals like: Companies working with your competitors Fintech CMOs exhibiting at a conference Companies that has a 2-day remote schedule Companies that offers mental health benefits Pharmaceutical trials taking place in a hotel

Pros

  • Collaboration
  • Accuracy
  • Automation
  • Analysis Accuracy
  • Data Accuracy
  • Affordable