Numerator Verified Voices vs. aytm

Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more.

aytm is a consumer insights and market research platform for teams that need research-grade answers on a business timeline, bringing survey design, a proprietary respondent panel, AI-powered analysis, and real-time reporting together in one system. Researchers, brand and marketing leaders, product managers, and strategists use it to turn a business question into a designed, fielded, and analyzed study in days.