Nielsen One vs. Connect

Nielsen ONE is a comprehensive cross-media measurement solution designed to provide a deduplicated and comparable view of audience engagement across all platforms and devices. By integrating data from linear TV, connected TV (CTV), desktop, and mobile, Nielsen ONE enables media buyers and sellers to plan, optimize, and measure campaigns with confidence. Key Features and Functionality: - Cross-Platform Measurement: Offers a unified view of audience engagement across linear TV, CTV, desktop, and mobile platforms.

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged.