G2 Vendor Directory

Nielsen Ad Intel vs. EX.CO

A side-by-side comparison based on G2 review data.

MetricNielsen Ad Intel

by Nielsen

EX.CO

by EX.CO

Overall rating4.04.3
Review count2125
Ease of use8.58.6
Ease of setup8.68.3
Quality of support8.88.5
Meets requirements8.58.7
NPS23.80952443.478261
Small Business47.6%39.1%
Mid-Market38.1%43.5%
Enterprise14.3%17.4%
Total page views158277
Total LLM citations2,185334

Nielsen Ad Intel

Nielsen Ad Intel is a comprehensive advertising intelligence platform designed to help marketers, advertisers, and media professionals navigate the complexities of today's fragmented media landscape. By providing detailed insights into advertising spend, creative strategies, and market trends across multiple channels, Ad Intel empowers users to make informed decisions, optimize media plans, and stay ahead of the competition.

Pros

  • Ease of Use
  • Data Accuracy
  • Features
  • Comprehensive Data
  • Competitor Analysis

EX.CO

EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video.

Pros

  • Customer Support
  • Customer Satisfaction
  • Business Growth
  • Platform Capabilities
  • Ease of Use
  • Team Helpfulness