Multiply vs. TELUS Trade Promotion Management

Multiply is an omnichannel repricing platform that helps marketplace sellers automate pricing decisions, stay competitive, increase revenue, and protect profit margins across multiple sales channels. Designed for ecommerce businesses selling on marketplaces, comparison shopping engines, and online stores, Multiply continuously monitors market conditions and competitor activity to automatically adjust prices according to the pricing strategies and business objectives defined by each seller.

TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications and Exceedra) are delivered via a SaaS platform specifically engineered to streamline both retail and foodservice trade planning, execution and analysis in a single, auditable system of record. The solution empowers consumer packaged goods (CPG) manufacturers to move beyond manual oversight by centralizing promotion planning, financial reconciliation and advanced optimization.