Multi-Vendor eCommerce vs. Rokt Catalog (formerly Canal)

A marketplace is not a single store; it’s a collection of stores. A marketplace is not a single store; it’s a collection of stores. Customers walk in and can browse goods from several different vendors. Customers buy the products on the marketplace and the owner gets a commission from every sale the vendors make. Owners do not have to find products to sell and vendors do not have the cost to build and maintain a website. Vendors can focus on supplying quality products and owners can focus on building a brand, investing in marketing.

Rokt Catalog is an AI-powered distributed commerce and marketplace platform that connects ecommerce retailers with curated third-party brands through a single integrated network. The platform delivers two products for two distinct audiences: Rokt Catalog for ecommerce partners (retailers and marketplaces) that need to expand third-party product assortment without inventory risk, and Rokt Catalog for Brands for DTC, digitally native, and established consumer brands that need scalable distribution across premium retail channels without managing individual retailer integrations.