G2 Vendor Directory

Morningstar Direct Advisory Suite (formerly Advisor Workstation) vs. Masttro

A side-by-side comparison based on G2 review data.

MetricMorningstar Direct Advisory Suite (formerly Advisor Workstation)

by Morningstar

Masttro

by Masttro

Overall rating4.14.5
Review count30210
Ease of use7.48.4
Ease of setup7.87.1
Quality of support7.68.0
Meets requirements8.48.8
NPS34.55149560
Small Business61.7%88.9%
Mid-Market14.1%11.1%
Enterprise24.2%0.0%
Total page views2,310306
Total LLM citations6,999564

Morningstar Direct Advisory Suite (formerly Advisor Workstation)

Morningstar Direct Advisory Suite (formerly Advisor Workstation) is a comprehensive software platform designed to empower financial advisors in delivering exceptional investment advice and managing client relationships. By combining advanced investment research, personalized planning tools, and seamless integrations, the suite simplifies operations, enhances client engagement, and supports informed decision-making.

Pros

  • Ease of Use
  • User Experience
  • Investment Management
  • Analytics
  • Comprehensive Information
  • Research Support

Masttro

Masttro is a wealth technology platform for family offices, private banks, RIAs, and professional service firms. It consolidates every asset class, including traditional investments, private equity, real estate, operating businesses, and collectibles, into one accurate view of total net worth. What makes Masttro different: • Direct data feeds from 700+ custodians and financial institutions. No screen-scraping, no third-party intermediaries in the data path. • Alternatives AI automatically processes closed-end private investments, including capital calls, distributions, K1s and valuations.

Pros

  • Customer Support
  • Simple
  • Dashboards
  • Tracking