Moloco vs. SplitMetrics Acquire

Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore. * Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models.

SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth.