Mogli vs. Close

Mogli is a text messaging software solution for Salesforce that enables organizations to conduct and automate SMS, RCS, and WhatsApp communications directly within their CRM. Founded in 2011 and headquartered in Colorado, Mogli provides messaging solutions for Salesforce users, no matter how they use Salesforce. The company operates with a 100% US-based support team, ensuring clients receive consultative guidance from experts familiar with the Salesforce ecosystem and messaging regulations.

Close is a sales CRM with built-in calling, SMS, email, automation, and AI, designed for founders, startups, agencies, and growing sales teams. The platform helps businesses manage leads, communicate with prospects, track opportunities, and automate follow-up from a single system. Close is commonly used by teams that want their CRM to support sales execution, not just store customer data. Users can call, email, text, manage pipelines, assign tasks, create workflows, run outreach sequences, and track sales activity directly inside the platform.