Mirakl Connect vs. Rokt Catalog (formerly Canal)

Connect to hundreds of marketplaces, optimize your catalog for discoverability, and prepare your business for the agentic commerce era – all from one unified platform.

Rokt Catalog is an AI-powered distributed commerce and marketplace platform that connects ecommerce retailers with curated third-party brands through a single integrated network. The platform delivers two products for two distinct audiences: Rokt Catalog for ecommerce partners (retailers and marketplaces) that need to expand third-party product assortment without inventory risk, and Rokt Catalog for Brands for DTC, digitally native, and established consumer brands that need scalable distribution across premium retail channels without managing individual retailer integrations.