Mintel vs. The Insight Collective
A side-by-side comparison based on G2 review data.
| Metric | Mintel | The Insight Collective |
|---|---|---|
| Overall rating | 4.5 | 4.5 |
| Review count | 35 | 25 |
| Ease of use | 10.0 | 0.0 |
| Ease of setup | 0.0 | 0.0 |
| Quality of support | 10.0 | 0.0 |
| Meets requirements | 8.6 | 0.0 |
| NPS | 60 | 60 |
| Small Business | 31.4% | 8.0% |
| Mid-Market | 40.0% | 56.0% |
| Enterprise | 28.6% | 36.0% |
| Total page views | 383 | 90 |
| Total LLM citations | 3,686 | 277 |
Mintel
As a market intelligence agency, our understanding of consumers, innovation and global markets give our clients the clarity to act and the confidence to lead. With over 50 years of expertise and millions of data points, we fuse the real-world understanding of Mintel’s experts with cutting-edge technology to uncover patterns and predict the future. Next starts here.
The Insight Collective
The Insight Collective is your Strategic Effectiveness Partner – combining intelligence, collaboration, and human-first strategy to deliver growth, margin, and brand equity. We work with B2B marketers to move beyond activity and focus on what truly drives performance. By uniting deep market insight with creative and commercial expertise, we build programs engineered for measurable impact. Our ecosystem of people, platforms, and partnerships powers effectiveness at every stage – aligning strategy, data, and delivery to make marketing more effective where it matters most.