Mintel vs. Dynata Services
A side-by-side comparison based on G2 review data.
| Metric | Mintel | Dynata Services |
|---|---|---|
| Overall rating | 4.5 | 4.2 |
| Review count | 35 | 11 |
| Ease of use | 10.0 | 8.8 |
| Ease of setup | 0.0 | 10.0 |
| Quality of support | 10.0 | 7.6 |
| Meets requirements | 8.6 | 8.8 |
| NPS | 60 | 45.454545 |
| Small Business | 31.4% | 27.3% |
| Mid-Market | 40.0% | 27.3% |
| Enterprise | 28.6% | 45.5% |
| Total page views | 383 | 122 |
| Total LLM citations | 3,686 | 254 |
Mintel
As a market intelligence agency, our understanding of consumers, innovation and global markets give our clients the clarity to act and the confidence to lead. With over 50 years of expertise and millions of data points, we fuse the real-world understanding of Mintel’s experts with cutting-edge technology to uncover patterns and predict the future. Next starts here.
Dynata Services
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a global reach spanning over 62 million consumers and business professionals, and an extensive base of profiles collected through surveys, Dynata is the cornerstone for precise, trusted quality data. Around its robust first-party data offering, the company has developed innovative solutions and services to bring the voice of the customer to the entire marketing ecosystem - from strategy and branding to innovation, advertising, measurement and optimization.