Microsoft Purview Data Lifecycle Management vs. D&B Connect

Microsoft Purview Data Lifecycle Management is a comprehensive solution designed to help organizations manage the entire lifecycle of their data, from creation to deletion. It enables businesses to retain necessary content and eliminate redundant or obsolete data, ensuring compliance with legal, business, privacy, and regulatory requirements. By automating data retention and deletion processes, organizations can mitigate risks, reduce storage costs, and maintain an efficient data environment.

D&B Connect is a cloud-based data management platform that helps organizations improve the quality, accuracy, and consistency of customer and business data across their technology ecosystem. By connecting trusted D&B data with internal systems, teams can enrich records, identify and resolve duplicate data, improve matching and identity resolution, and maintain a more complete view of customers and prospects.