G2 Vendor Directory

Microsoft Advertising vs. metricool

A side-by-side comparison based on G2 review data.

MetricMicrosoft Advertising

by Microsoft

metricool

by Metricool

Overall rating4.34.4
Review count13102
Ease of use9.19.2
Ease of setup9.09.2
Quality of support8.09.1
Meets requirements8.28.8
NPS53.84615468.627451
Small Business30.8%87.0%
Mid-Market61.5%12.0%
Enterprise7.7%1.0%
Total page views1121,686
Total LLM citations15786,259

Microsoft Advertising

Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.

Pros

    metricool

    Metricool is a social media management platform trusted by more than 3.5 million professionals, agencies, and brands including Adidas, BMW, Burger King, and Havas. It combines scheduling, analytics, competitor tracking, ads management, and AI-powered reporting in a single dashboard, available on both desktop and mobile. Schedule content across 11 social networks. Plan and publish posts on Instagram, TikTok, LinkedIn, Facebook, X (formerly Twitter), YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch from one unified content calendar.

    Pros

    • Ease of Use
    • Multi-platform
    • Scheduling
    • Analytics
    • Centralized Management
    • Analytics Focus