G2 Vendor Directory

Microsoft Advertising vs. Influ2

A side-by-side comparison based on G2 review data.

MetricMicrosoft Advertising

by Microsoft

Influ2

by Influ2

Overall rating4.34.6
Review count13161
Ease of use9.19.0
Ease of setup9.09.0
Quality of support8.09.8
Meets requirements8.29.1
NPS53.84615478.26087
Small Business30.8%16.4%
Mid-Market61.5%65.4%
Enterprise7.7%18.2%
Total page views1122,737
Total LLM citations1576,352

Microsoft Advertising

Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.

Pros

    Influ2

    People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.

    Pros

    • Customer Support
    • Targeting
    • Ease of Use
    • Audience Targeting
    • Engagement
    • Lead Generation