G2 Vendor Directory

Microsoft Graph vs. Singular

A side-by-side comparison based on G2 review data.

MetricMicrosoft Graph

by Microsoft

Singular

by Singular

Overall rating4.14.6
Review count37529
Ease of use8.88.9
Ease of setup9.08.6
Quality of support8.29.5
Meets requirements8.79.0
NPS39.39393971.290944
Small Business51.4%27.1%
Mid-Market32.4%53.1%
Enterprise16.2%19.8%
Total page views1751,196
Total LLM citations3808,882

Microsoft Graph

Microsoft Graph is a comprehensive API platform that provides unified access to a vast array of data and intelligence from Microsoft 365, Windows, and Enterprise Mobility + Security services. By offering a single endpoint, it enables developers to seamlessly integrate their applications with Microsoft's ecosystem, facilitating the creation of solutions that interact with millions of users.

Pros

  • Integration Capabilities
  • Customer Support
  • Ease of Implementation
  • API Management

Singular

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention.

Pros

  • Customer Support
  • Ease of Use
  • Helpful
  • Features
  • Reporting
  • Analytics