G2 Vendor Directory

MGID vs. Basis

A side-by-side comparison based on G2 review data.

MetricMGID

by MGID

Basis

by Basis Technologies

Overall rating4.14.5
Review count11290
Ease of use9.48.5
Ease of setup10.08.4
Quality of support9.19.6
Meets requirements9.18.9
NPS45.45454564.661654
Small Business72.7%64.8%
Mid-Market27.3%27.9%
Enterprise0.0%7.2%
Total page views171662
Total LLM citations5444,169

MGID

MGID's native advertising platform connects and intertwines global audiences through top-tier, verifiable publishers with highly engaged traffic.

Pros

  • Customer Support
  • Ease of Use
  • Helpful
  • Navigation Ease
  • Results
  • Results Performance

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of.

Pros

  • Features
  • Ease of Use
  • Account Management
  • Reps Support
  • Team Helpfulness
  • Helpful