Mettra vs. SellerApp

In 2023, a group of e-commerce experts—creators of more than a dozen successful global brands—teamed up with a seasoned financial analyst to pursue a single goal: building an intuitive, powerful tool for deep Amazon marketplace analysis. After years of active involvement in the e-commerce community, the team recognized a major gap in the market: sellers needed a user-friendly analytics platform that could keep pace with constantly shifting consumer behavior and competitive pressures.

SellerApp is a commerce intelligence company, founded in 2017 by Dilip Vamanan and Brij Purohit, that helps sellers, mid-market and enterprise brands, and agencies grow profitably across marketplaces. It supports Amazon, Walmart, and Instacart in North America, Flipkart and quick commerce including Blinkit, Zepto, Instamart, and BigBasket in India, and Lazada and Shopee across Southeast Asia, with a footprint that also reaches Europe, the Middle East, ANZ, and the wider Indian Subcontinent, served from offices in Singapore, the US, and India.