Mettra vs. Multiply

In 2023, a group of e-commerce experts—creators of more than a dozen successful global brands—teamed up with a seasoned financial analyst to pursue a single goal: building an intuitive, powerful tool for deep Amazon marketplace analysis. After years of active involvement in the e-commerce community, the team recognized a major gap in the market: sellers needed a user-friendly analytics platform that could keep pace with constantly shifting consumer behavior and competitive pressures.

Multiply is an omnichannel repricing platform that helps marketplace sellers automate pricing decisions, stay competitive, increase revenue, and protect profit margins across multiple sales channels. Designed for ecommerce businesses selling on marketplaces, comparison shopping engines, and online stores, Multiply continuously monitors market conditions and competitor activity to automatically adjust prices according to the pricing strategies and business objectives defined by each seller.