Mettra vs. atom11

In 2023, a group of e-commerce experts—creators of more than a dozen successful global brands—teamed up with a seasoned financial analyst to pursue a single goal: building an intuitive, powerful tool for deep Amazon marketplace analysis. After years of active involvement in the e-commerce community, the team recognized a major gap in the market: sellers needed a user-friendly analytics platform that could keep pace with constantly shifting consumer behavior and competitive pressures.

Atom11 is Amazon PPC software built for retail-aware advertising. We act as a co-pilot to ecommerce managers to enable: (a) Advanced Advertising Automation: Dayparting, rule-based automation, keyword harvesting, search term harvesting and negations. Full visibility into automation performance so your team stays in control. (b) Analytics: A complete retail analytics suite that unifies your Amazon PPC data with inventory, pricing, reviews, ratings, and BSRs. No more pulling reports from three places. Just one view you can act on.