G2 Vendor Directory

Meta Audience Network vs. Brand+ Marketplace (formerly Smaato)

A side-by-side comparison based on G2 review data.

MetricMeta Audience Network

by Meta Platforms, Inc

Brand+ Marketplace (formerly Smaato)

by Verve Group

Overall rating3.94.4
Review count16513
Ease of use8.48.0
Ease of setup8.29.3
Quality of support7.19.4
Meets requirements8.48.0
NPS23.89937166.666667
Small Business61.2%30.0%
Mid-Market27.9%60.0%
Enterprise10.9%10.0%
Total page views34056
Total LLM citations3,36123

Meta Audience Network

Facebook's Audience Network allows you to monetize your iOS and Android apps, as well as mobile websites with targeted ads.

Pros

    Brand+ Marketplace (formerly Smaato)

    Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com

    Pros