G2 Vendor Directory

MediaMath by Infillion vs. Google Audience Center

A side-by-side comparison based on G2 review data.

MetricMediaMath by Infillion

by Infillion

Google Audience Center

by Google

Overall rating3.94.1
Review count12618
Ease of use7.87.6
Ease of setup7.88.2
Quality of support8.37.9
Meets requirements8.08.6
NPS16.10169537.5
Small Business25.0%77.8%
Mid-Market51.6%11.1%
Enterprise23.4%11.1%
Total page views36379
Total LLM citations2,67324

MediaMath by Infillion

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions.

Pros

  • Budget Management
  • Transparency
  • Advertising Management
  • Value
  • Low Costs
  • Features

Google Audience Center

Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.

Pros