MAX by AppLovin vs. PubMatic
A side-by-side comparison based on G2 review data.
| Metric | MAX by AppLovin | PubMatic |
|---|---|---|
| Overall rating | 4.2 | 3.2 |
| Review count | 21 | 11 |
| Ease of use | 8.4 | 7.0 |
| Ease of setup | 8.0 | 7.1 |
| Quality of support | 8.9 | 7.1 |
| Meets requirements | 8.2 | 6.7 |
| NPS | 42.857143 | -18.181818 |
| Small Business | 28.6% | 44.4% |
| Mid-Market | 66.7% | 44.4% |
| Enterprise | 4.8% | 11.1% |
| Total page views | 298 | 284 |
| Total LLM citations | 4,181 | 982 |
MAX by AppLovin
MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.
PubMatic
PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation.