MAX by AppLovin vs. OpenX
A side-by-side comparison based on G2 review data.
| Metric | MAX by AppLovin | OpenX |
|---|---|---|
| Overall rating | 4.2 | 3.2 |
| Review count | 21 | 18 |
| Ease of use | 8.4 | 7.9 |
| Ease of setup | 8.0 | 7.8 |
| Quality of support | 8.9 | 6.9 |
| Meets requirements | 8.2 | 7.1 |
| NPS | 42.857143 | -33.333333 |
| Small Business | 28.6% | 42.9% |
| Mid-Market | 66.7% | 35.7% |
| Enterprise | 4.8% | 21.4% |
| Total page views | 298 | 191 |
| Total LLM citations | 4,181 | 446 |
MAX by AppLovin
MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.
OpenX
OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.