MAX by AppLovin vs. Equativ
A side-by-side comparison based on G2 review data.
| Metric | MAX by AppLovin | Equativ |
|---|---|---|
| Overall rating | 4.2 | 4.0 |
| Review count | 21 | 12 |
| Ease of use | 8.4 | 8.4 |
| Ease of setup | 8.0 | 7.9 |
| Quality of support | 8.9 | 7.7 |
| Meets requirements | 8.2 | 9.2 |
| NPS | 42.857143 | 27.272727 |
| Small Business | 28.6% | 58.3% |
| Mid-Market | 66.7% | 25.0% |
| Enterprise | 4.8% | 16.7% |
| Total page views | 298 | 145 |
| Total LLM citations | 4,181 | 312 |
MAX by AppLovin
MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.
Equativ
Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.