MAX by AppLovin vs. Brand+ Marketplace (formerly Smaato)
A side-by-side comparison based on G2 review data.
| Metric | MAX by AppLovin | Brand+ Marketplace (formerly Smaato) |
|---|---|---|
| Overall rating | 4.2 | 4.4 |
| Review count | 21 | 13 |
| Ease of use | 8.4 | 8.0 |
| Ease of setup | 8.0 | 9.3 |
| Quality of support | 8.9 | 9.4 |
| Meets requirements | 8.2 | 8.0 |
| NPS | 42.857143 | 66.666667 |
| Small Business | 28.6% | 30.0% |
| Mid-Market | 66.7% | 60.0% |
| Enterprise | 4.8% | 10.0% |
| Total page views | 298 | 56 |
| Total LLM citations | 4,181 | 23 |
MAX by AppLovin
MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.
Brand+ Marketplace (formerly Smaato)
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com