MAX by AppLovin vs. BidMachine
A side-by-side comparison based on G2 review data.
| Metric | MAX by AppLovin | BidMachine |
|---|---|---|
| Overall rating | 4.2 | 4.7 |
| Review count | 21 | 15 |
| Ease of use | 8.4 | 9.6 |
| Ease of setup | 8.0 | 9.6 |
| Quality of support | 8.9 | 9.8 |
| Meets requirements | 8.2 | 9.3 |
| NPS | 42.857143 | 73.333333 |
| Small Business | 28.6% | 20.0% |
| Mid-Market | 66.7% | 66.7% |
| Enterprise | 4.8% | 13.3% |
| Total page views | 298 | 787 |
| Total LLM citations | 4,181 | 217 |
MAX by AppLovin
MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.
BidMachine
BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths.