G2 Vendor Directory

Mastercard Identity Review 360 vs. Sift

A side-by-side comparison based on G2 review data.

MetricMastercard Identity Review 360

by Mastercard

Sift

by Sift's Fraud Prevention Platform

Overall rating4.54.6
Review count70617
Ease of use9.39.1
Ease of setup9.29.2
Quality of support9.09.1
Meets requirements9.29.1
NPS67.14285776.41196
Small Business20.3%16.1%
Mid-Market52.2%57.0%
Enterprise27.5%26.9%
Total page views4072,511
Total LLM citations1,63717,118

Mastercard Identity Review 360

Ekata is a powerful identity verification and fraud detection and prevention platform designed to help businesses in the ecommerce, financial services and payments industries verify and authenticate the identities of their customers. With Ekata, businesses can confidently onboard new customers, prevent fraud, and ensure compliance with regulations. Ekata's Pro Insight is a comprehensive data analytics platform that empowers businesses to gain a deeper understanding of their customers' identities, behaviors, and preferences.

Pros

  • Ease of Use
  • Identity Verification
  • Accuracy
  • Fraud Detection
  • Fraud Prevention
  • Detection Efficiency

Sift

Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands, allowing them to grow confidently by stopping fraud while enabling excellence in customer experience. Backed by a global data network of over one trillion annual events, Sift helps companies convert risk into revenue and scale without compromise. Brands including Hertz, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Visit us at sift.com

Pros

  • Fraud Prevention
  • Ease of Use
  • Fraud Detection
  • Features
  • Data Analysis
  • Efficiency