G2 Vendor Directory

Mastercard Identity Review 360 vs. Kount

A side-by-side comparison based on G2 review data.

MetricMastercard Identity Review 360

by Mastercard

Kount

by Kount, an Equifax Company

Overall rating4.54.8
Review count70116
Ease of use9.39.3
Ease of setup9.29.2
Quality of support9.09.6
Meets requirements9.29.5
NPS67.14285790.09009
Small Business20.3%32.8%
Mid-Market52.2%46.6%
Enterprise27.5%20.7%
Total page views407674
Total LLM citations1,6373,153

Mastercard Identity Review 360

Ekata is a powerful identity verification and fraud detection and prevention platform designed to help businesses in the ecommerce, financial services and payments industries verify and authenticate the identities of their customers. With Ekata, businesses can confidently onboard new customers, prevent fraud, and ensure compliance with regulations. Ekata's Pro Insight is a comprehensive data analytics platform that empowers businesses to gain a deeper understanding of their customers' identities, behaviors, and preferences.

Pros

  • Ease of Use
  • Identity Verification
  • Accuracy
  • Fraud Detection
  • Fraud Prevention
  • Detection Efficiency

Kount

Kount is trust and safety technology. Businesses pick the solutions that are relevant to their unique challenges, and we help them grow with confidence — no matter the industry. We use data-driven decisions, advanced machine learning, and decades of experience to overcome the challenges that commonly plague today’s growing businesses. The result is greater confidence in every interaction.

Pros

  • Fraud Prevention
  • Protection
  • Detection Efficiency
  • Efficiency
  • Fraud Detection
  • Ease of Use