Mastercard Identity Review 360 vs. ImpersonAlly

Ekata is a powerful identity verification and fraud detection and prevention platform designed to help businesses in the ecommerce, financial services and payments industries verify and authenticate the identities of their customers. With Ekata, businesses can confidently onboard new customers, prevent fraud, and ensure compliance with regulations. Ekata's Pro Insight is a comprehensive data analytics platform that empowers businesses to gain a deeper understanding of their customers' identities, behaviors, and preferences.

ImpersonAlly is an AI-native brand protection platform that detects and eliminates brand impersonation fraud across paid search and affiliate ecosystems. The platform monitors paid ads in real time for unauthorized brand bidding, affiliate hijacking, redirect site fraud, ad-based phishing, and trademark infringement - then automates takedowns before fraudulent ads drain your budget or redirect your customers.